How Maya Travels boosted bookings by 320% in 6 months.
Maya Travels, a Mohali-based travel agency, needed predictable demand beyond seasonal spikes. We combined SEO, Google Ads, and social content to drive direct inquiries and reduce OTA dependency.
Monthly Bookings
+320%
Before: 12/month -> After: 50+/month
Organic Traffic
+410%
Before: 2.4K -> After: 12.2K visits
Direct Inquiries
+265%
Before: 34 -> After: 124 leads
Paid Ads ROAS
4.8x
Before: 1.6x -> After: 4.8x
The challenge
Maya Travels offered attractive international and domestic packages, but growth was inconsistent. The team wanted sustainable visibility, more direct inquiries, and better returns from ad spend without relying only on aggregator platforms.
- Heavy dependence on OTAs with shrinking margins.
- Seasonal booking spikes followed by long low-demand phases.
- Low organic visibility for destination and package keywords.
- Paid campaigns driving clicks but weak inquiry-to-booking conversion.
Our strategy
We built a full-funnel acquisition model: ranking targeted destination pages for discovery, capturing high-intent demand with paid search, and nurturing undecided users with social content and remarketing.
SEO destination landing pages
Built search-first pages for Thailand, Dubai, Bali, and honeymoon packages.
High-intent Google Ads
Focused spend on transactional keywords and call-focused ad extensions.
Instagram reels & itineraries
Created short-form travel content with itinerary hooks and social proof.
Remarketing funnels
Re-engaged site visitors and video viewers with tailored package creatives.
Before & after
Result highlights
Search visibility expanded across top travel package keywords.
Direct phone and WhatsApp inquiries became the primary lead source.
Booking pipeline stabilized even during traditionally low-demand months.
Ad budget efficiency improved through tighter audience segmentation.
"We went from unpredictable seasonal demand to a steady pipeline of inquiries and bookings. The strategy was practical, measurable, and exactly what our travel business needed."
- Maya Travels Team